We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys
35M+ user sessions
per month
HIGHLY INFLUENTIAL
Our users are the primary household purchasers in their households, selecting items for the entire family
64% are financial decision-makers
HIGHLY ENGAGED
We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys
3 minutes
average time spent in articles
TTC AND PREGNANT
Over 4 million pregnancies have been tracked and counting on Ovia
78% of Ovia users are TTC or pregnant
How We Help
We promote your brand to our highly engaged audience at every stage of the buyer’s journey - from awareness to consideration through to decision-making and purchasing.
BUILD AWARENESS
Leverage our trusted relationships to build awareness of your brand and affinity for your products
Generate highly qualified leads, driving traffic from our apps to your brand’s website or landing pages
DRIVE ACTION
Amplify your advertising efforts with data-driven audience insights and custom research solutions
CONDUCT RESEARCH
Native Advertising Solutions
Diversify your digital advertising campaigns with an expansive collection of native, mobile ad units that match the form and function of the Ovia content that millennial women know, love, and trust.
DISPLAY ADS
Drive qualified traffic to your website with native, in-app display ads that feature engaging imagery and clear calls-to-action.
VIDEOS
A stunning and captivating way for brands to share immersive stories and experiences with millennial women and families.
BRANDED CONTENT
Create original content on topics that matter to your audience. Articles are written by our creative team and editorials feature your brand’s unique point of view with content written by an expert you select.
EMAIL AND SOCIAL MEDIA
Reach Ovia users outside of the app through our dedicated partner emails and social media accounts. We only feature one brand per email or social post, so you always have your customers’ full attention.
OVIA EXCLUSIVES
Entice your customers to try your product with limited-time discounts and promotions that can be claimed in-store or on your website.
Market Research and Insights
Get to know millennial women even better. Power your brand’s advertising strategy with custom research and in-depth analysis.
ASK YOUR AUDIENCE
Quickly gauge brand awareness and test product messaging with our in-app polling tool. Pose a question directly to the Ovia community and get answers and analysis back fast in just one week
AUDIENCE RECRUITING
Leverage our native ads and branded editorial content to attract and recruit the exact demographic needed for your focus group, study, or clinical trial
SURVEYS
Work with our in-house analysts to design and deploy custom surveys for deeper insights into your target audience
We offer complete, continuous support from campaign ideation all the way through to performance review.
FULL-SERVICE
CREATIVE TEAM
Collaborate with our team of content strategists and graphic designers to create custom
campaigns that achieve your brand’s goals
PRECISE
TARGETING
Generate highly qualified leads through sophisticated audience segmentation and
campaign targeting
ROBUST REPORTING
Ensure superior performance through robust reporting and real-time campaign optimization
DEDICATED CUSTOMER SUCCESS TEAM
Understand what’s working and why, and build on successes for future campaigns
Success Stories
We understand how, when, and why women make purchasing decisions as they become mothers and grow their families. Learn how we’ve used this knowledge to help brands like yours reach the right audience at the right time.
Ovia Insights increased brand awareness for Ergobaby by 64% with native content
