We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys
AUDIENCE AT SCALE
TTC AND PREGNANT
We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys
average time spent in articles
35M+ user sessions
per month
HIGHLY ENGAGED
HIGHLY INFLUENTIAL
3 minutes
Our users are the primary household purchasers in their households, selecting items for the entire family
Over 4 million pregnancies have been tracked and counting on Ovia
64% are financial decision-makers
78% of Ovia users are TTC or pregnant
We promote your brand to our highly engaged audience at every stage of the buyer’s journey - from awareness to consideration through to decision-making and purchasing.
How We Help
CONDUCT RESEARCH
BUILD AWARENESS
DRIVE ACTION
Leverage our trusted relationships to build awareness of your brand and affinity for your products
Amplify your advertising efforts with data-driven audience insights and custom research solutions
Generate highly qualified leads, driving traffic from our apps to your brand’s website or landing pages
Create original content on topics that matter to your audience. Articles are written by our creative team and editorials feature your brand’s unique point of view with content written by an expert you select.
Diversify your digital advertising campaigns with an expansive collection of native, mobile ad units that match the form and function of the Ovia content that millennial women know, love, and trust.
Entice your customers to try your product with limited-time discounts and promotions that can be claimed in-store or on your website.
DISPLAY ADS
Reach Ovia users outside of the app through our dedicated partner emails and social media accounts. We only feature one brand per email or social post, so you always have your customers’ full attention.
Drive qualified traffic to your website with native, in-app display ads that feature engaging imagery and clear calls-to-action.
Native Advertising Solutions
VIDEOS
EMAIL AND SOCIAL MEDIA
A stunning and captivating way for brands to share immersive stories and experiences with millennial women and families.
OVIA EXCLUSIVES
BRANDED CONTENT
AUDIENCE RECRUITING
Work with our in-house analysts to design and deploy custom surveys for deeper insights into your target audience
Get to know millennial women even better. Power your brand’s advertising strategy with custom research and in-depth analysis.
Market Research and Insights
ASK YOUR AUDIENCE
Leverage our native ads and branded editorial content to attract and recruit the exact demographic needed for your focus group, study, or clinical trial
Quickly gauge brand awareness and test product messaging with our in-app polling tool. Pose a question directly to the Ovia community and get answers and analysis back fast in just one week
We understand how, when, and why women make purchasing decisions as they become mothers and grow their families. Learn how we’ve used this knowledge to help brands like yours reach the right audience at the right time.
Ovia Insights recruited over 3,000 potential research subjects through native advertising
Ovia Insights increased brand awareness for Ergobaby by 64% with native content