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Fostering meaningful relationships between brands and millennial women

Ovia Insights’ life-stage marketing solutions that help brands reach women on their journey from preconception through parenthood.

AUDIENCE AT SCALE

We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys

35M+ user sessions

per month

HIGHLY INFLUENTIAL

Our users are the primary household purchasers in their households, selecting items for the entire family

64% are financial decision-makers

HIGHLY ENGAGED

We’re a frequent touchpoint for women as they navigate their fertility, pregnancy, and parenting journeys

3 minutes

average time spent in articles

TTC AND PREGNANT

Over 4 million pregnancies have been
tracked and counting on Ovia

78% of Ovia users are TTC or pregnant

How We Help

We promote your brand to our highly engaged audience at every stage of the buyer’s journey - from awareness to consideration through to decision-making and purchasing.

BUILD AWARENESS

Leverage our trusted relationships to build awareness of your brand and affinity for your products

Generate highly qualified leads, driving traffic from our apps to your brand’s website or landing pages

DRIVE ACTION

Amplify your advertising efforts with data-driven audience insights and custom research solutions

CONDUCT RESEARCH

Native Advertising Solutions

Diversify your digital advertising campaigns with an expansive collection of native, mobile ad units that match the form and function of the Ovia content that millennial women know, love, and trust.

DISPLAY ADS

Drive qualified traffic to your website with native, in-app display ads that feature engaging imagery and clear calls-to-action.

VIDEOS

A stunning and captivating way for brands to share immersive stories and experiences with millennial women and families.

BRANDED CONTENT

Create original content on topics that matter to your audience. Articles are written by our creative team and editorials feature your brand’s unique point of view with content written by an expert you select.

EMAIL AND SOCIAL MEDIA

Reach Ovia users outside of the app through our dedicated partner emails and social media accounts. We only feature one brand per email or social post, so you always have your customers’ full attention.

OVIA EXCLUSIVES

Entice your customers to try your product with limited-time discounts and promotions that can be claimed in-store or on your website.

Market Research and Insights

Get to know millennial women even better.
Power your brand’s advertising strategy with custom research and in-depth analysis.

ASK YOUR AUDIENCE

Quickly gauge brand awareness and test product messaging with our in-app polling tool. Pose a question directly to the Ovia community and get answers and analysis back fast in just one week

AUDIENCE RECRUITING

Leverage our native ads and branded editorial content to attract and recruit the exact demographic needed for your focus group, study, or clinical trial

SURVEYS

Work with our in-house analysts to design and deploy custom surveys for deeper insights into your target audience


Our Approach

We offer complete, continuous support from campaign ideation all the way through to performance review.

FULL-SERVICE 

CREATIVE TEAM

Collaborate with our team of content strategists and graphic designers to create custom campaigns that achieve your brand’s goals

PRECISE 

TARGETING

Generate highly qualified leads through sophisticated audience segmentation and campaign targeting

ROBUST
REPORTING

Ensure superior performance through robust reporting and real-time campaign optimization

DEDICATED CUSTOMER SUCCESS TEAM

Understand what’s working and why, and build on successes for future campaigns

Success Stories

We understand how, when, and why women make purchasing decisions as they become mothers and grow their families. Learn how we’ve used this knowledge to help brands like yours reach the right audience at the right time.

Ovia Insights increased brand awareness for Ergobaby by 64% with native content

Case study

Ovia Insights increased purchase intent for Pregnitude by 3x through campaign optimization

Case study

Ovia Insights recruited over 3,000 potential research subjects through native advertising

Case study

Who We Work With

Let Us Introduce You to Our Audience

Fill out the form to learn more about our solutions.
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